Alexandra Molokova Research Analyst
dubai
English, Russian
About Alexandra
Alexandra is a part of the research team in Euromonitor's Dubai office, where she works on drinks and tobacco. She performs direct research and commissions research, supervising in-country analysts.
Alexandra is responsible for collecting, building and analysing data, providing clients with insights on industry trends, companies and brands and consumer trends. Alexandra's main point of interest is client engagement. Alexandra comes to Euromonitor with a background of international experience in research and trade-marketing, on both client and agency sides, in fmcg.
Recently Published Work
The Blurred Line Between Legal and Illicit E-Vapour Products in the Middle East
31 Mar 25The illicit e-vapour trade presents a challenge to legally distributed products in the Middle East. Successfully navigating the e-vapour market in the Middle East requires a thorough understanding of these challenges and a strategic approach that allows brands to mitigate the illicit trade risk.
Alexandra Molokova
World Tobacco Middle East 2024
Dubai World Trade Centre in Za'abeel Halls 1,2 & 3, and Exhibition Halls 1 & 2 Sheikh Zayed Rd - Trade Centre - Trade Centre 2 - Dubai 12 November 2024 10:40 GSTJoin us at the largest tobacco event outside of Western Europe. An exclusive show-only offers and deals from 250+ leading suppliers.
Alexandra Molokova
Middle East Consumers Choose Drink Brands that Resonate with Their Values
16 May 24More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.
Alexandra Molokova