Erwin Henriquez Senior Consultant: Nicotine
chicago
Spanish, Castilian, English
About Erwin
Erwin leads global research for the nicotine industry, concentrating on growth opportunities in reduced-risk categories and the overall nicotine landscape.
Erwin focuses on client engagement and nurturing client relationships, to drive research and insight. Clients from various industries benefit from Erwin's extensive knowledge of nicotine consumption, stimulants, and potential growth opportunities within the industry. Erwin further supports clients through scoping and opportunity assessment, as well as Passport usage demonstration for specific client questions. Erwin previously worked in sales for new business in Latin America, mainly in food and beverages and B2B.
Recently Published Work
Top Five Trends in Nicotine for 2025
9 Sep 25Transformation remains the industry priority, driving growth in total nicotine units, despite a decline in cigarette volumes. The evolving and intricate nicotine landscape will continue to drive consumers to multiple product formats, and expand the significance of nicotine beyond combustion. Here are the main trends in the nicotine and tobacco industry.
Erwin Henriquez
What’s Happening in Nicotine and Cannabis – H1 2025
19 Aug 25As the global nicotine and cannabis industries continue their transformation, 2025 is shaping up to be a pivotal year. Here’s what industry leaders need to know from the first half of 2025.
Erwin Henriquez
Navigating the E-Vapour Market and the Rise of Illicit Products
4 Feb 25Globally, legal e-vapour products are set to grow at a notably slower pace in volume than in previous years, trailing behind nicotine pouches and heated tobacco. However, this growth figure only scratches the surface of the e-vapour market, as non-compliant and illicit products continue to surge in popularity worldwide.
Erwin Henriquez