In this podcast, we take a fresh look at the Experience More megatrend, where real life experiences were put on hold during lockdown, driving consumers online for socialising, shopping and entertainment. Consumers continue to seek enhanced products, using tech like AI or AR for greater personalisation and immersion. The pandemic shone a light on inequalities as seen by Black Lives Matter and the climate emergency, where now consumers expect brands to walk the walk when it comes to their values.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
Find content by
Experience More In The Next Normal
9/13/2021
Share:
Take a look at our global consumer trends for the year
Explore More
Shop Our Reports
The World Market for Fast-Moving Consumer Goods: Outlook and Opportunities
The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are…
View ReportTop Five Trends in Population
Demographic shifts are reshaping global markets as Gen Alpha rises, ageing populations expand and fertility declines. Longer life spans and cultural diversity…
View ReportTop Five Trends in Households
Households are transforming, influenced by long-term demographic shifts and fast-changing events. Five trends stand out, namely smaller households, the rise of…
View Report