Lan Ha Head of Insights - Economies & Consumers
düsseldorf
English, Vietnamese, German
I am dedicated to promoting thought leadership and delivering impactful insights on how pivotal economic and consumer trends can shape businesses, empowering companies and organisations to make informed decisions.
About Lan
Lan oversees Euromonitor International’s economic and consumer research and client engagements. She specialises in macroeconomic and scenario analysis, trade and investment trends, and demographic shifts.
Lan advises clients across a range of industries on the global economic and consumer outlook and its business implications, helping leaders move forward with informed long-term strategies. Lan previously worked as an economist in a research institution as well as in a development bank providing economic and market analysis.
Recently Published Work
Trending Topics: Market Volatility
30 Sep 25Market Volatility is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Lan Ha
Global Economic Outlook: Q3 2025
25 Aug 25The global economy began adapting to a shifting trade landscape and demonstrated resilience in H1 2025, supported by easing energy prices and front-loading trade activity. However, fresh US tariff hikes and persistent uncertainty are set to constrain global growth from H2 2025.
Lan Ha
Trump’s New Tariffs In Effect: Winners, Losers, and What Comes Next
13 Aug 25On 7 August, 2025, US' new tariffs, ranging from 10% to 41%, officially took effect. The new trade regime introduces a complex mix of duties that will have diverse impacts across countries, industries, and consumers. While some uncertainty remains, the higher tariff levels signal a further major shift in global trade dynamics, requiring companies to recalibrate their pricing strategies, supply chains, and risk management frameworks to stay competitive and resilient.
Lan Ha