Marija Milasevic Senior Consultant
vilnius
English, Russian, Lithuanian
About Marija
Marija is a Senior Consultant at Euromonitor International with a focus on retail and the digital consumer. In her current role, she is responsible for managing research projects in Europe.
Expertise
Marija helps retailers and fmcg clients to understand the industry trends and evolving consumer priorities which will impact the future of retail. She authors strategic analysis on key trends and developments across retail and e-commerce with a focus on values-based buying, sustainability and retail innovation. Marija has more than 10 years of experience in the retail industry. She regularly writes articles for trade press, including Forbes Poland, speaks at major international conferences, and moderates panel discussions. In 2019, she received the International Marketing Specialist certificate from the Netherlands Institute of Marketing (NIMA).
Recently Published Work
FT Future of Retail Summit: Navigating a Shifting Retail Landscape
30 Sep 25Retail continues to face disruption from economic, political, and technological shifts, as well as evolving consumer needs. To remain competitive, retailers worldwide are actively introducing strategies to adapt to this changing environment. Industry conferences and events provide a vital platform to share experiences, exchange insights, and uncover new opportunities. Euromonitor is proud to attend and partner with one of the industry’s leading gatherings - the FT Future of Retail Summit.
Marija Milasevic
Competitor Strategies in Retail: GenAI and Purpose-Driven Experiences
2 Jul 25Retailers are navigating disruption from generative AI, new technologies, economic shifts, and changing consumer behaviours. This article examines how retailers are integrating GenAI and evolving their social media strategies to build closer, personalised connections with customers.
Marija Milasevic
Shoptalk Europe 2025 Highlights: The Transformation of Brick-and-Mortar Retail
18 Jun 25At Shoptalk Europe, a premier gathering held annually in Barcelona for retailers, brands and industry professionals, the conversation centred on the evolving landscape of modern retail.
Marija Milasevic