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The future of FMCG e-commerce in 2025

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The state of FMCG e-commerce: Fastest-growing brands and channels in 2025

April 2025

Unlock the future of the FMCG industry in 2025 with this comprehensive report, developed in partnership with Semrush. Master the digital marketplace and discover key trends and strategies, from record-breaking seasonal sales and mobile dominance to AI-driven disruption, shaping FMCG ecommerce in 2025...

Inviting Gen Z In to Shape the Future of E-Commerce

May 2025

Join us for an exclusive webinar where we'll uncover the online channels reshaping the FMCG landscape...

India to Generate an Additional INR 7 Trillion E-Commerce Sales by 2025

September 2021

India is expected to generate an additional INR7 trillion in online sales by 2025, according to new data from global market research company Euromonitor International. In a new report, “Top Trends Influencing India’s FMCG Industries in 2021,” Euromonitor identifies the most impactful trends shaping the future of India’s fast-moving consumer goods (FMCG) markets, helping companies define priorities and opportunities in a post-pandemic environment...

The Future of Food Retail: A Spotlight on E-Commerce

November 2021

With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers should consider to improve their ability to reach and engage with customers across multiple online channels, including DTC models, social media platforms and all-in-one apps, as shopper expectations of the digital experience increase...

The State of Marketplaces in FMCG E-Commerce

February 2025

The rapid expansion and evolving nature of online marketplaces have positioned them as pivotal growth channels for FMCG brands. Although these platforms offer substantial opportunities, success hinges on understanding the nuanced dynamics to each subcategory. By proactively adapting strategies and leveraging marketplace-specific advantages, FMCG brands can unlock long-term value and foster resilience in uncertain times...

Retail E-Commerce in Sweden

March 2025

Retail e-commerce rebounded back into positive value growth in 2024 in Sweden, following the small slumps seen in 2023 and 2022, with this also following the previous boom during the era of the pandemic. This rebound is attributed to the recovery seen in the Swedish economy, with lowering rates of inflation, growth in real wages, and stronger consumer spending confidence. Within this, consumers continue to value retail e-commerce for the convenience it offers, alongside vast ranges of products a...

Retail E-Commerce in France

February 2025

Retail e-commerce experienced robust growth in current value terms in 2024, a significant improvement from the previous two years, during which rising food prices forced consumers to rationalise their spending. Increased transactions played a significant role in boosting sales, with the number of commercial websites expanding notably during the year. Segments such as personal accessories, eyewear, beauty and personal care, and consumer health were strong performers, while travel and tourism plat...

Retail E-Commerce in Slovakia

March 2025

Retail e-commerce in Slovakia experienced a positive growth of 4% in 2024, recovering from a sales decline in 2023. The increase in unit prices, driven by rising operational and production costs, contributed to this growth in value sales. However, overall consumer sentiment in Slovakia remained weak in 2024, leading to cautious spending habits and an inclination among consumers to shop more frugally. This shift continued to hinder the overall growth of e-commerce, even as higher prices and stabl...

Retail E-Commerce in Mexico

April 2025

Retail e-Commerce continued to rise at a rapid pace in Mexico in 2024, in a trend that persists as almost 66 million Mexicans use online channels to buy products and/or services - which equates to 4 out of 10 Mexicans. In addition, the Mexican online consumer has seen a rise in average age - between 22 and 34 years old in 2016 vs 38.9 years old in 2024 - and a higher participation of people from lower socioeconomic segments...

Top 100 FMCG brands in e-commerce

September 2025

E-commerce is reshaping FMCG. Explore the top brands by 2024 online sales, see how they’re performing in 2025 and uncover winning growth strategies in our free sample report...

Retail E-Commerce in the Philippines

March 2025

Fuelled by economic recovery and increasing internet penetration, e-commerce in the Philippines experienced significant expansion in 2024. As more Filipino consumers returned to their physical offices, busier lifestyles drove a growing reliance on the convenience of online shopping. Major online marketplaces such as Lazada, Shopee, and Zalora were instrumental in boosting sales through their unmatched product variety and competitive pricing - especially during key promotional periods. FMCG giant...

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