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How Creating Sustainable Value Drives Business Growth

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How Creating Sustainable Value Drives Business Growth

July 2025

This report explores the urgency for FMCG companies to prioritise sustainability, even amid geopolitical and market uncertainty. Focusing on the top three fastest growing industries – beauty and personal care, snacks, and pet care – it highlights how targeted sustainability initiatives can enhance products’ value proposition, drive cost efficiencies, generate new revenue streams, foster differentiation, and build resilience...

How Businesses Can Thrive by Creating Sustainable Value

July 2025

Sustainable value creation is the integration of environmental, social and governance (ESG) issues into business core strategy to create long-term value. This is especially important in the fast-moving consumer goods (FMCG) sector, where market volatility and geopolitical complexity have the potential to impact consumer behaviour and operational resilience. Prioritising sustainability can help businesses to navigate uncertainty, drive uptake, enhance consumer loyalty and secure supply chain stability, contributing to long-term success...

Beyond Affordability: How Premium Drives Value in Travel

July 2025

In a landscape of rising costs and greater consumer expectations, this report explores why discounting is not a sustainable strategy for travel businesses. Instead, it presents premiumisation as a scalable, value-led approach to meet the demands of cost-conscious yet experience-driven travellers. Drawing on travel industry data and case studies from airlines, hotels and intermediaries, it outlines how businesses can deliver relevance, emotional impact and profitability beyond affordability...

Targeting High-Value Traveller Segments for Sustainable Growth Opportunities

September 2024

Travel is entering a new growth era defined by value, based on high-quality products, high-spending traveller segments and personalised offers thanks to Generative AI. Identifying high-value traveller segments enables brands to tap into travellers’ passions and interests, which consumers are willing to trade up for. Understanding traveller segments’ attitudes and behaviours is key to creating sustainable success and delivering benefits to destinations and communities...

Why Sustainable Value Creation Matters in Today’s Volatile Market

May 2025

In today's unpredictable business environment, marked by geopolitical instability, disrupted supply chains and rising costs, companies often shift to a short-term survival mindset, sidelining sustainability. However, it's vital not to overlook long-term strategic planning where creating sustainable value that endures, adapts and grows even amid volatility is key...

How to Align Sustainable Development Goals with Business Opportunities

April 2020

The report highlights attractive business opportunities that contribute towards the Sustainable Development Goals (SDGs) in areas like resource efficiency, climate change, water scarcity and pollution. Companies can no longer focus on the bottom line. Today, businesses must create shared value...

Three Value Strategies to Drive Growth of Snacking in Asia

August 2025

Following a challenging period, Asia Pacific’s snacks market returned to growth in 2024, reaching USD160 billion — and that momentum is only just beginning. First, brands are adjusting to rising input costs. Second, they are innovating to changing purchasing habits. And third, they are adapting to shifting channel trends...

Building a Sustainable Future: The Imperative of creating a Sustainable Home

December 2023

In the ever-evolving landscape of societal consciousness, sustainable living has become a focal point for industry leaders. Recognised as a thriving topic, the sustainable home is emerging as a crucial element in addressing resource scarcity and mitigating the negative impacts of resource scarcity and climate change on consumers’ quality of life. This article explores the imperative of sustainable homes, the challenges they face, and the opportunities they present in the context of a rapidly changing world...

Megatrends: Quantifying Sustainable Living

March 2024

Sustainable living continues to hold significant relevance for both consumers and corporations, as ethical considerations and moral values grow in importance. This is particularly true in light of the tightening regulations surrounding sustainability reporting and the validation of sustainable claims across the EU, UK and US...

Top Three Travel Trends: Balancing Growth with Sustainable Transformation

August 2024

Travel is in full swing as key milestones approach on the path to sustainability. Looking beyond ‘business as usual’ trends, how are travel businesses and destinations embracing transformation to ensure that the current growth paradigm fits with climate targets...

Business Sustainability Game Changers

June 2019

Global attention on sustainability has skyrocketed over the last five years, in line with the growing pressures on natural resources and climate change combined with an increase in conscious consumption and ethical living. There are three key...

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