The Future of On-Trade Alcoholic Drinks
March 2025On the surface, the outlook for on-trade alcoholic drinks is not a positive one. A cautious consumer spending mindset and changing priorities mean people are going out less frequently than in the past or drinking less when they do. Elevated input costs are adding to the industry’s difficulties. Yet, demand still calls for memorable experiences and spaces to connect – perhaps now more than ever. On-trade spending goes beyond simple purchase transactions, underscoring the nature of opportunities...
On-Trade Alcoholic Drinks: Navigating Sobering Times
April 2025Global economic uncertainty plus generational shifts in socialising behaviour together cast a long shadow over the outlook for on-trade alcohol. Historic patterns can no longer be relied upon for future success. Still, on-trade settings will remain vital to the industry given their pivotal role in consumer outreach, value generation, and brand awareness. Where will the opportunities be found...
Alcoholic Drinks in India
October 2024In 2023, the alcoholic drinks industry in India maintained dynamic total volume growth, although the rate of increase slowed compared with 2021 and 2022, as sales had already exceeded the pre-pandemic level the previous year. In addition, a greater number of consumers turned to on-trade consumption in 2023. When consumers drink outside the home, they typically reduce their overall consumption volume, due to higher on-trade prices compared with off-trade prices. Furthermore, the cost-of-living cr...
Alcoholic Drinks in Myanmar
July 2025Total volume sales of alcoholic drinks rose significantly in Myanmar in 2024. Alcoholic drinks saw notable growth across categories in both off-trade and on-trade sales channels. However, inflation and currency exchange rate depreciation remained major barriers to further development during the year...
Alcoholic Drinks in China
June 2025In 2024, alcoholic drinks in China witnessed a slight decline in volume and value terms. The downturn in sales can be primarily attributed to the weaker Chinese economy and lower consumer confidence, leading to more cautious spending behaviour. This was evident in the off trade where consumers undertook more rational purchasing decisions when buying alcoholic drinks. The on-trade was also impacted with consumers opting to lower consumption in bars, restaurants and KTVs (private karaoke rooms) in...
Another Round at the Bar? On-Trade Facing Post-Pandemic Challenges
September 2023The turbulence of the last few years has left on-trade alcoholic drinks in a precarious state. The rise of retail was already underway prior to the pandemic, but the shift is becoming increasingly entrenched in much of the world. On-trade volumes are still notably below 2019 levels, while retail continues to climb. That partly reflects still-incomplete pandemic recovery, but also likely indicates a more structural adjustment. What do the changing patterns mean for on-trade engagement...
Alcoholic Drinks in Vietnam
June 2025Alcoholic drinks in Vietnam witnessed marginal decline in volume sales over 2024, although this was a marked improvement on the previous year. Consumption was impacted by the stricter enforcement by the Vietnamese government of Decree 100, which imposes heavy sanctions for those driving under the influence of alcohol. Alcoholic drinks consumption in on-trade establishments has been curtailed by this legislation, with volume sales still well below pre-pandemic levels. Beer in particular, suffered...
Alcoholic Drinks in Pakistan
July 2025Alcoholic drinks in Pakistan registered further strong total volume growth in 2024. Meanwhile, total current value sales continued to see fast double-digit growth in a highly inflationary climate. Alcoholic drinks performed strongly in both the off- and on-trade channels. Pakistan is an Islamic country, and there are many religious and cultural restrictions on alcohol sales and consumption, with beer and spirits the only significant categories. The performances of beer and spirits are driven by...
Alcoholic Drinks in Estonia
July 2025Alcoholic drinks in Estonia saw growth in total current value sales slow sharply in 2024, while total volume sales contracted for a second consecutive year. With cost-of-living pressures remaining elevated, consumption continued to be subdued by more cautious attitudes to discretionary spending. The negative impact of this trend was most apparent at the on-trade level, where the vast majority of categories posted steep volume declines. Retail demand proved much more resilient, with overall off-t...
Alcoholic Drinks in Ecuador
June 2025Overall, alcoholic drinks in Ecuador registered a decline in volume sales in 2024, though there was a slight increase through off-trade channels. Multiple domestic factors impacted overall consumption. Rising insecurity, unprecedented in the country’s history, led to the declaration of a state of emergency, with curfews declared during parts of the year. This insecurity deterred consumers from visiting nightlife venues such as bars, clubs, and restaurants, resulting in a sharp drop in on-trade s...
Alcoholic Drinks in Morocco
July 2025Alcoholic drinks in Morocco witnessed dynamic growth in 2024. While economic conditions limited household spending on premium alcoholic drinks, strong inbound tourism continued to support on-trade demand in restaurants, hotels, and bars. Many local consumers continued to face inflationary pressures and high living costs, driving the shift away from premium wines and spirits to more affordable alcoholic beverages, including economy beers and locally produced options. The elimination of import dut...