Unlocking Facial Care E-Commerce Insights with Shopper Click Rates
March 2025In today’s fast-moving digital marketplace, consumers easily navigate multiple e-commerce sites, comparing prices, products, and brands. Tracking this cross-shopping behaviour with clickstream data is crucial, but without standardised, cross-comparable datasets, key insights are lost. By linking browsing patterns to sales and prices, brands and retailers can pinpoint where they win, where they lose, and how to refine their strategies to stay competitive...
Retail E-Commerce in Belgium
February 2025In the context of the inflation crisis, in 2023, consumers showed a tendency to frequent physical stores in search of promotions and lower prices, both in terms of grocery and non-grocery items. This trend, coupled with the added cost of home delivery resulted in only moderate growth for retail e-commerce in 2023. However, in 2024, as prices stabilised and pressure on purchasing power started to slowly ease, retail e-commerce saw stronger growth in current value terms...
Retail E-Commerce in Egypt
April 2025Egypt’s e-commerce sector experienced continued growth in 2024, supported by the increasing availability of affordable smartphones, greater internet penetration in urban and rural areas, and the growing diversity of product offerings. Improved payment infrastructure also played a key role, with consumers showing greater trust in digital transactions thanks to the expansion of secure and flexible payment solutions. Logistics innovation further strengthened the sector, with South Africa-based Parg...
Retail E-Commerce in Nigeria
April 2025Retail e-commerce in Nigeria recorded robust current value growth in 2024, despite significant challenges. Rising inflation, currency depreciation and high fuel costs affected logistics and reduced consumer purchasing power. However, increased internet penetration, greater smartphone accessibility, and the emergence of on-demand delivery platforms such as Glovo have supported the channel’s expansion. Fintech-led innovations in mobile payments further boosted consumer trust in online transactions...
Retail E-Commerce in France
February 2025Retail e-commerce experienced robust growth in current value terms in 2024, a significant improvement from the previous two years, during which rising food prices forced consumers to rationalise their spending. Increased transactions played a significant role in boosting sales, with the number of commercial websites expanding notably during the year. Segments such as personal accessories, eyewear, beauty and personal care, and consumer health were strong performers, while travel and tourism plat...
Retail E-Commerce in Malaysia
March 2025In 2024, retail e-commerce in Malaysia returned to the double-digit retail current value growth of the early review period. The performance of retail e-commerce remained strong in the market through the review period, supported by the development and initiatives of existing and emerging online players. This evolution moved in line with changes in the retail landscape in general and consumer behaviours. In this light, consumers’ willingness to purchase goods through online channels continued to g...
Retail E-Commerce in Chile
March 2025After several years of value sales decline in 2022 and 2023, e-commerce in Chile strongly rebounded in 2024 with double-digit growth, positioning itself once again as one of the preferred retail channels for Chilean consumers. A reduction in inflation, promotional activities, and consumers looking to spend more helped the channel achieve a strong performance during the year. Food e-commerce remained a major product category in 2024, and as in previous years, showed that a large number of Chilean...
Retail E-Commerce in Denmark
April 2025After a negative performance in 2022, retail e-commerce returned to growth in current value terms in 2023 and 2024. This was driven by the consumer desire for convenience, greater product variety, and the ease at which they could search for the best prices. The rise of mobile shopping continues to shape e-commerce, with mobile purchases steadily increasing. This is in part due to the fact consumers are increasingly browsing and shopping for goods while on-the-go and while away from the home, but...
Retail E-Commerce in India
April 2025Retail e-commerce in India maintained dynamic but slowing double-digit current value growth in 2024, with increases in sales seen across all categories. One important factor in such a strong performance is that the popularity of quick-commerce continues to grow in India, thanks to players such as Blinkit, and Swiggy Instamart, driven by convenience, longer operational hours, and short delivery times, typically ranging from 15 to 30 minutes, especially for essential items such as packaged food an...
Retail E-Commerce in Japan
March 2025After reaching its peak in 2020, the growth of retail e-commerce has shown signs of slowing down. Nevertheless, the demand for convenience amongst consumers continues to drive the need for and current value growth of retail e-commerce, which continued in 2024. Recently, sales events led by major players such as Amazon and Rakuten have gained traction, alongside the adoption of shopping cultures from abroad, particularly the US, such as Black Friday. The trend of waiting for lower prices to make...
Retail E-Commerce in Turkey
March 2025Retail e-commerce in Turkey saw further strong growth in 2024. Demographic advantage plays a crucial role, with approximately 60% of the population being under the age of 35. This young demographic not only embraces online shopping but also drives trends in mobile commerce and the influence of social media on purchasing decisions. The Turkish e-commerce market is dominated by online marketplaces, multi-category retailers and private shopping sites. Popular online stores in Turkey include Trendyo...