Rethinking Sustainability
October 2020Euromonitor International has identified 'sustainability to purpose' as one of the key themes reshaping consumer markets due to COVID-19. This means that sustainability has evolved beyond an inclusion of ethical credentials and environmental concerns...
Affordable Sustainability
July 2023Affordable sustainability is now paramount, given the cost of living crisis. Consumers want low prices but this does not necessarily mean giving up sustainable choices. Making sustainability affordable is a global need, where companies can play a key role. To get ahead of competitors and prepare for future risks, companies need to be proactive, balancing their efforts between consumer education, sustainable collaboration and differentiating through claims...
Sustainability Culture: Building Sustainability Into Company Policy
April 2020Sustainability is not just a market requirement. While some businesses are implementing sustainability initiatives due to pressures from consumers or government regulations, there are companies that see sustainability as a premiumisation opportunity...
The Environmental Sustainability Index
June 2019With economies heavily dependent on natural resources for their operations and more stringent legislation coming into place, the protection of natural resources and the transition towards more sustainable production and consumption models has become...
Sustainability The Nordic Way
November 2021Despite the size of the Nordics with fewer than 30 million people, the region can boast that it is the birthplace of globally-leading fmcg companies that are also at the forefront of sustainable innovation, including the likes of IKEA, Carlsberg and LEGO. What is it about Nordic region that enables business and sustainability goals to effectively combine and more importantly to be implemented...
Sustainability the Nordic Way
November 2021Sustainability is high on the agenda among Nordic consumers which has led to local businesses investing resources into acting in a sustainable fashion. Collaboration, innovation and resource consciousness among businesses are some tools that have been used by both start-ups as well as larger companies in an effort to adhere to consumers’ wishes to have options for engaging in environmentally-conscious consumption patterns...
Sustainability in Asia Pacific
November 2021Asia Pacific remains the largest CO2 emitter in the world, as rapid economic development and growing energy demand contribute to high consumption. Despite having huge potential for renewable energy sources, the region is still heavily dependent on coal and natural gas. High pollution levels and climate change are leading to a deterioration in biodiversity, with the number of threatened species growing every year. The region also faces an increase in number and severity of natural disasters...
Sustainability Post COVID-19
January 2022The global pandemic has drawn attention to sustainability, rising awareness and accelerating actions and investments from companies and governments. This report brings together insights from Euromonitor’s Voice of the Industry: Sustainability survey, which tracks how businesses define, manage and communicate sustainability, in addition to insights from Euromonitor’s newly launched Sustainable Living Claims Tracker that shows how companies use product claims to communicate sustainability with con...
Sustainability in China
August 2025Sustainability awareness is strong among Chinese consumers, with nearly 60% worried about climate change and taking action to make an impact such as reducing their food waste and plastic use. Over a third of consumers in the country are categorised as naturalists, and as concerns rise surrounding artificial ingredients, chemicals, and ultra-processed foods, natural and organic lead claims across several industries, both human- and pet-related. The biggest industry, beauty and personal care, has...
Sustainability in India
August 2025Sustainable practices remain strong in India, with around half of consumers recycling and reducing food waste and plastic use. Furthermore, nearly 70% of consumers feel they can make a difference to the world through everyday actions. A significant number of consumers are naturalists. Vegetarian and natural claims have greater shares of digital shelf and drive higher prices across various industries, supporting value sales. Natural products, especially, have wide appeal and strong spend per capi...
Sustainability in Germany
August 2025With ongoing concerns over climate change, a significant proportion of German consumers feel they can make a difference by undertaking actions like reducing food waste and use of plastics. “Natural” is a well-trusted claim on product labels, resonating with consumer preferences for safer and more environmentally friendly products, and naturalists are the biggest sustainable consumer type in the country, creating opportunities for no artificial ingredients claims. Natural claims have a strong pre...