Why The Middle East Matters Now for Beauty Brands

The Middle East beauty and personal care industry continues to be lucrative, with opportunities emerging as consumers seek to enhance their natural beauty as part of their self-expression, identity, culture, and wellness routines while using international, regional, and local brands. As consumers become more vocal about their preferences and are willing to invest in products and services that enhance their beauty, health, and wellness, businesses that cater to fulfilling these consumers’ demands stand to benefit.

Watch the video to find out more as Euromonitor International’s Senior Consultant for Health and Beauty, Amna Abbas, features in BeautyMatter's beauty industry webinar, ‘Why the Middle East Matters Now’.