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LOMA 2025: Loyalty Takes Centre Stage in Latin America
29 Sep 25On 2-3 September 2025, Mexico City hosted the first ever LOMA Congress – a milestone event that placed loyalty strategies at the heart of the conversation in Latin America. For two days, brands, experts and practitioners came together to unpack what’s working, what’s evolving and where the region is placing its bets when it comes to customer connection.
Rocio Franco
The Growth of Illicit E-Vapour in Latin America: Case Studies from Brazil, Colombia and Mexico
27 Jun 25E-vapour products have become a topic of growing debate in key Latin American markets. Brazil and Mexico have experienced different market evolutions over the past few years. Mexico used to have a legal e-vapour market without proper regulation, while Brazil has banned products since 2009. As of 2025, both countries have banned the distribution and sales of e-vapour products, driving the illicit trade. In contrast, Colombia regulated products in 2024, driving the legal market in the region, but still has a mix of legal and illicit products.
Victor Cardoso
BRICS+ Expansion and Market Opportunities Amid Rising Uncertainty
30 Apr 25The expansion of BRICS+ marks a pivotal shift in the global economic landscape, offering a strategic response to escalating trade tensions and mounting geopolitical uncertainty. By integrating diverse emerging markets, fostering deeper cooperation and diversifying trade routes, the growing bloc can help to enhance supply chain resilience and mitigate exposure to global risks, while its vibrant consumer base offers vast growth opportunities, fuelled by rising incomes and evolving demand.
Aleksandra Svidler
The Growing Popularity of Private Label Packaged Food in Latin America
30 Apr 25The expansion of private label products in packaged food continues across Latin America, driven by a positive growth cycle fuelled by the uncertain and challenging macroeconomic environment, consumers’ increasing need to cut costs, the transformation of the retail landscape, and the clear business advantages retailers gain by introducing private label products. In this article we provide insights about this development.
Andres Chehtman
Chart of the Month: Countries with Highest and Lowest Inflation Rates in 2025
30 Jan 25Our Chart of the Month series provides visuals that can help you navigate economic uncertainty and make informed decisions on spending, investment, and consumer engagement. This month, we are looking at global inflation.
Lan Ha
What Are the Top Consumer Trends in 2025?
23 Jan 25Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.
Alison Angus