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LOMA 2025: Loyalty Takes Centre Stage in Latin America
29 Sep 25On 2-3 September 2025, Mexico City hosted the first ever LOMA Congress – a milestone event that placed loyalty strategies at the heart of the conversation in Latin America. For two days, brands, experts and practitioners came together to unpack what’s working, what’s evolving and where the region is placing its bets when it comes to customer connection.
Rocio Franco
Trending Topics: Next-Gen Online Storefront
25 Sep 25Next-Gen Online Storefront is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Michelle Evans
Trending Topics: Cross-Industry Shifts Into 2026
4 Sep 25What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Euromonitor International
Introducing Euromonitor's Trending Topics
4 Sep 25Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Euromonitor International
Turning Transactions into Loyalty: How In-Store Touchpoints Power Reward Programmes
1 Sep 25With global retail projected to exceed USD20.8 trillion in constant terms by 2029, and e-commerce penetration to reach 28%, brick-and-mortar retailers must elevate their strategies and enhance the customer journey, especially when supported by well-designed loyalty programmes. To this end, retailers are increasingly leveraging in-store experiences and touchpoints to activate, reinforce and, crucially, personalise engagement.
Paula Goni
Credit Card Rewards Get a Tech and Personalisation Makeover
26 Aug 25Greater competition, fintech innovation, and data utilisation have contributed to the rising standard of credit card reward and loyalty programmes around the world. Personalisation of rewards, partnerships with brands and merchants, and digitally adaptable platforms are becoming the standard for the next level of card rewards.
Kendrick Sands