Research methods
Meticulous data collection, expert processing of information, a rigorous approach to data handling and our reputable sources are all fundamental to the service we provide. We retain complete control over the quality, reliability and veracity of the data we build.
Data science
Data science applies the latest techniques in big-data processing, machine learning and artificial intelligence (AI) to organise and transform vast amounts of unstructured product information into business insights.
Learn moreForecasting
Our forecasts, which have received numerous awards, offer econometric and expert-based projections for category market sizes, macroeconomic indicators and demographic data.
Learn moreGlobal surveys
We survey consumers and industry experts to identify global emerging trends and opportunities in markets around the world.
Learn moreMacro analysis
Our unique statistical data, insights and analytics tools provide a detailed picture of socioeconomic, environmental and industry trends across the world.
Learn moreMarket analysis
Our market analysis requires unique market sizing and competitor landscape evaluation, backed by key consumer goods and service industry insights.
Learn moreTrend analysis
Our trends analysis identifies shifts in habits, values and priorities that impact how consumers live, work, shop and play.
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