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Marguerite LeRolland Senior Global Insight Manager: Fashion
london
French, English
I value fashion and sustainability, overseeing apparel and footwear research across 40+ markets and creating content that answers our clients’ needs across the corporate, government and academic spaces, to establish both immediate and long term strategies.
About Marguerite
As Global Insight Manager - Fashion, based in Euromonitor's London office, Marguerite oversees all research on apparel and footwear. She is responsible for strategic analysis covering corporate strategies, market and consumer trends, competitive intelligence, retail performance and opportunity analysis across the global fashion industry.
Marguerite has specialised in the apparel and footwear industry and adjacent areas of designer wear and personal accessories since 2011. Her comments and analysis are regularly quoted in the press, including Business of Fashion, Le Monde, Bloomberg, Vogue Business, The Guardian, Telegraph and WWD. Prior to Euromonitor International, Marguerite worked for five years in the Consulting sector and in Strategic Intelligence and Research firm Evalueserve, in India (2006-2007) and Chile (2008-2010).
Recently Published Work
Market Volatility: Challenges and Opportunities for the Fashion Industry
6 Oct 25Global apparel and footwear continues to face an environment shaped by ongoing geopolitical tensions, economic instability, climate change, and rapid technological disruption. As the market becomes increasingly volatile, success hinges on agility and industry players are evolving their strategies to remain relevant.
Marguerite LeRolland
Fashion: Navigating Change in the Face of Tariffs and Uncertainty
17 Jun 25The new US tariffs will have a far-reaching impact on the globalised fashion industry. The US market faces higher prices, supply shortages, and shifts in consumer behaviour; while Chinese companies will need new export markets for their surpluses, redesigning the global trade landscape. Moreover, brands in the US and beyond will explore sourcing diversification strategies to mitigate future risks. This article looks at trade dependencies to understand the multiple implications of the tariffs on the fashion industry, from pricing to sourcing strategies and discusses how fashion players can build resilience in times of uncertainty.
Marguerite LeRolland
Generation Alpha: How Fashion Players Can Target Tomorrow’s Consumers
13 Jan 25As the first generation to be fully born in the 21st century, they are growing up in a world marked by rapid technological advancements, social changes, and environmental consciousness and while they do not yet earn their own money, they’re already very influential on their parents’ spending decisions and by 2040, they will become the largest generation of active consumers. Connecting with these younger consumers becomes therefore a strategic decision to ensure one’s business future.
Marguerite LeRolland