Tom Rees Global Insight Manager: Food, Staples
london
English
About Tom
Tom is responsible for the direction and quality of Euromonitor’s content deriving from the Away From Animals strategic theme. He provides global expertise, forward-thinking insights, and identifies key market trends. He advises clients across staple foods and is an in-demand speaker at high-profile events. He provides wide-scope analysis and is the author of publications including The Future of Meat, The Impact of COVID-19 on Fresh and Packaged Food, and Cultured Meat and More: The Potential Shift From Farm to Lab.
Expertise
Tom is Global Insight Manager for food and staples, and has a particular interest and expertise in plant-based foods and alternative proteins. He advises a wide range of clients across these areas and more, including developments in cell-cultured foods. Tom has previously worked at YouGov (2012-18) and Mintel (2005-2012).
Recently Published Work
Top Trends in Fresh Food
23 May 25While cost still dominates many people’s food choices, factors such as health positioning, demand for convenience and sustainability are all playing a key role in consumers’ decisions. Fresh food’s health credentials are strengthening further, as ever more consumers become concerned about processed food; however, this positive for the industry must be weighed against the continued tough spending environment.
Tom Rees
The Landscape of Cell-Cultured Meat is Shifting
3 Apr 25Cell-cultured meat has been variously touted as a solution to world hunger, a fix for the climate crisis, an alternative to animal slaughter and a guarantee of food security. At the same time, however, others see it as an unnatural and potentially dangerous addition to what we eat.
Tom Rees
Five Trends Driving Sales of Staple Foods
24 Jan 25As we enter 2025, the food price inflation surges of 2022/23 are in the rear-view mirror. Willingness to look beyond price is returning, and factors such as eating healthily and avoiding ultra-processed foods are (re)gaining prominence. However, consumers remain cautious and, overall, cost-driven purchases are remaining front-of-mind.
Tom Rees