Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.

Editor's Choice

E-book

Trending Topics: Cross-Industry Shifts Into 2026

4 Sep 25

What are trending topics? Read about the five you should prioritise to remain competitive in this report.

Euromonitor International

Euromonitor International

E-book

[Opportunity Minded] Your Quick Guide for a Strategic Market Assessment

5 Mar 25

Opportunity Minded—a series about business growth for forward thinkers. Grab your quick guide for a strategic market assessment to get started.

Euromonitor International

Euromonitor International

Assessment

Trend Analysis: A Formula to Guide Innovation

30 Jan 25

Find the right trends for your business with our workbook. Your next opportunity could be a few clicks away.

Euromonitor International

Euromonitor International

White Paper

Top Global Consumer Trends 2025

14 Nov 24

How can you respond to lifestyle shifts or evolving consumer expectations in 2025? Read this report—equipped with our global data and expert insights to help you make strategic decisions that drive growth.

Euromonitor International

Euromonitor International

White Paper

Top Global Consumer Trends 2024

16 Nov 23

The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers this year.

Euromonitor International

Euromonitor International

White Paper

Transform Your Innovation Strategy with Megatrends

25 Apr 23

Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.

Euromonitor International

Euromonitor International