Editor's Choice
Unlocking Three Types of Consumers to Drive Brand Engagement
2 Oct 24Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Euromonitor International
Why Should Consumers Be Loyal?
19 Dec 22Large increases in commodity prices and the cost of living in Central and Eastern Europe are cutting into household incomes. The question of gaining consumer loyalty influences businesses more than ever before, because consumers have an abundance of information and products to choose from today. Leading CEE business executives from IKEA Retail, Mercator-S and PHH Group discuss how to keep customers coming back in Euromonitor’s webinar ‘Building Resilience During Economic Uncertainty in CEE’
Euromonitor International
Food Manufacturers and The E-Commerce Effect
27 Jan 22The e-commerce channel has skyrocketed during 2020 and food players have adapted to the demand for online retail at different paces. In this video, Maria Mascaraque will pinpoint key opportunities, including consumer data collected to identify customers’ purchasing behaviour and strategies to win in online platforms while understanding competition between ghost kitchens and dark stores.
Maria Mascaraque
Current and Future Drivers of Asia Pacific Consumer Markets
18 Oct 21Radhika Singal, Consultant of Euromonitor International explains 5 current and future themes that are driving consumer markets in the Asia Pacific region. Knowing these trends and the strategies businesses should invest in the post-pandemic world is important in order to stay relevant and to create future resilience.
Radhika Singal
Trends from Retail Asia Conference & Expo 2021
7 Oct 21E-commerce is dominant in Asia Pacific and Australasia, with the region expected to account for more than 45% of global absolute value growth between 2020-2025. Emily Leung, Senior Analyst, discussed the trends in retailing and future e-commerce opportunities at Retail Asia Conference & Expo 2021.
Euromonitor International
The Rise of Digital Payments in Latin America
25 Jun 21The growing young population in Latin America has fostered the use of technology, but digital payments are slow to catch on in the region. However, there have been several coordinated recent efforts to bring digital payments into the mainstream. How…
Euromonitor International