Editor's Choice
[Opportunity Minded] Mastering the Product Innovation Process
26 Aug 25Discover the secrets to successful product innovation and NPD strategies in this episode of Opportunity Minded.
Euromonitor International
Top Innovation Trends in Hot Drinks
29 Jul 24In 2024, consumers are stressed. Hot drinks companies are responding in different ways. Watch our video to understand the three key innovation trends that are shaping the hot drinks market.
Euromonitor International
Mindful Drinking: No/Lo Comes of Age
20 Nov 23Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.
Spiros Malandrakis
How to Segment Your Target Audience
3 Oct 23Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
Jana Rude
How to Apply Megatrends to Your Strategy
7 Jun 23When you apply megatrends to your strategy, you’re able to innovate for your customer and their evolving demands. Ali Angus who heads up our innovation practice walks you through four steps to follow, so you can use megatrend analysis in your strategy.
Euromonitor International
Why Megatrends Matter for Business
8 May 23What are megatrends? And why should you pay attention to these shifts? Find those answers in this clip. You’ll meet Issy, Kirsten and Radhika—three of our consultants who partner with businesses on strategic planning and growth tactics. They help you understand the power of megatrends and how you can use these insights to guide your innovation plans.
Isabella Milne