Editor's Choice
LOMA 2025: Loyalty Takes Centre Stage in Latin America
29 Sep 25On 2-3 September 2025, Mexico City hosted the first ever LOMA Congress – a milestone event that placed loyalty strategies at the heart of the conversation in Latin America. For two days, brands, experts and practitioners came together to unpack what’s working, what’s evolving and where the region is placing its bets when it comes to customer connection.
Rocio Franco
Trending Topics: Next-Gen Online Storefront
25 Sep 25Next-Gen Online Storefront is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Michelle Evans
Turning Transactions into Loyalty: How In-Store Touchpoints Power Reward Programmes
1 Sep 25With global retail projected to exceed USD20.8 trillion in constant terms by 2029, and e-commerce penetration to reach 28%, brick-and-mortar retailers must elevate their strategies and enhance the customer journey, especially when supported by well-designed loyalty programmes. To this end, retailers are increasingly leveraging in-store experiences and touchpoints to activate, reinforce and, crucially, personalise engagement.
Paula Goni
Credit Card Rewards Get a Tech and Personalisation Makeover
26 Aug 25Greater competition, fintech innovation, and data utilisation have contributed to the rising standard of credit card reward and loyalty programmes around the world. Personalisation of rewards, partnerships with brands and merchants, and digitally adaptable platforms are becoming the standard for the next level of card rewards.
Kendrick Sands
Loyalty Winners and Losers for Q2 2025
14 Aug 25In today’s hypercompetitive landscape, loyalty is more than just a customer retention tool. It has become a strategic lever for growth, brand differentiation and long-term value creation. Companies are investing heavily in loyalty programmes, but many still fail to monitor how their public commitment to loyalty compares to others in the market. Euromonitor International’s Loyalty Index offers valuable perspective, tracking and comparing how frequently leading brands and companies mention loyalty in public documents.
Jared Conway
Chart of The Month: The Blueprint for Strategic Loyalty Programmes
30 Jul 25Our latest Chart of The Month explores the rewards offered by traditional and next-gen loyalty programmes and how this influences their score on Euromonitor's Loyalty Engagement Index.
Nadejda Popova