Editor's Choice
Trending Topics: Intentional Consumption
26 Sep 25Intentional consumption is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Shane MacGuill
Top Five Trends in Nicotine for 2025
9 Sep 25Transformation remains the industry priority, driving growth in total nicotine units, despite a decline in cigarette volumes. The evolving and intricate nicotine landscape will continue to drive consumers to multiple product formats, and expand the significance of nicotine beyond combustion. Here are the main trends in the nicotine and tobacco industry.
Erwin Henriquez
What’s Happening in Nicotine and Cannabis – H1 2025
19 Aug 25As the global nicotine and cannabis industries continue their transformation, 2025 is shaping up to be a pivotal year. Here’s what industry leaders need to know from the first half of 2025.
Erwin Henriquez
South Africa’s Cannabis Market: Building Momentum Despite Regulatory Inaction
21 Jul 25Macroeconomic trends, such as developments in legislation and regulations, are the primary drivers and constraints for the South African cannabis market’s current performance, as well as its medium-to-long-term performance. While these developments establish the framework – or “rules of the game” – their influence is most notable in shifting consumer behaviours and market trends. To this end, three key consumer trends stand out as central in shaping the future of the cannabis industry in South Africa.
Christopher Day
The Growth of Illicit E-Vapour in Latin America: Case Studies from Brazil, Colombia and Mexico
27 Jun 25E-vapour products have become a topic of growing debate in key Latin American markets. Brazil and Mexico have experienced different market evolutions over the past few years. Mexico used to have a legal e-vapour market without proper regulation, while Brazil has banned products since 2009. As of 2025, both countries have banned the distribution and sales of e-vapour products, driving the illicit trade. In contrast, Colombia regulated products in 2024, driving the legal market in the region, but still has a mix of legal and illicit products.
Victor Cardoso
The Blurred Line Between Legal and Illicit E-Vapour Products in the Middle East
31 Mar 25The illicit e-vapour trade presents a challenge to legally distributed products in the Middle East. Successfully navigating the e-vapour market in the Middle East requires a thorough understanding of these challenges and a strategic approach that allows brands to mitigate the illicit trade risk.
Alexandra Molokova