Editor's Choice
Trending Topics: Healthy Longevity
29 Sep 25Healthy Longevity is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Irina Barbalova
Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core
18 Aug 25Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
Howard Telford
The Impact of GLP-1 Drugs on Food and Beverage Demand
19 Jun 25The use of GLP-1 drugs, which is already exerting a significant impact on the US food and beverage market, is set to rise sharply around the world in 2026. Semaglutide, the active ingredient in drugs like Ozempic, goes off-patent in much of the world that year. This means that millions of people are going to change how they eat and drink in the coming years, with significant impacts on the food and drink industry.
Matthew Barry
Opportunities in Focus: Include, Empower, and Indulge 60+ Consumers in Asia Pacific
5 Jun 25By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
Icey Huang
How Brands Are Using SKU Mix and Claims to Signal Value: A Diaper Case Study
25 May 25In a volatile economy, where birth rates are declining and businesses prioritise value growth over struggling volume consumption, aligning diaper innovation with consumers’ value perception and providing affordable goods that feel premium across price tiers will be key for businesses to differentiate. While core product functionalities such as leak protection remain priorities, it is wellness, particularly clean-positioned, science-backed skin health, that increasingly justifies value-add.
Jared Conway
Chart of the Month: Holistic Wellbeing Driving Opportunities in Sleep Health
26 Mar 25Our Chart of the Month series brings you visual insights into the latest market trends and consumer behaviours. This month we are looking at sleep, the cornerstone of health and happiness. The pursuit of better sleep has sparked a growing range of products as well as innovation, from nutritional supplements and smart wearables to functional beverages and sleep-supporting beauty solutions.
Paula Ferolla