Editor's Choice
Trending Topics: Intentional Consumption
26 Sep 25Intentional consumption is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Shane MacGuill
Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core
18 Aug 25Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
Howard Telford
Finding White Space in the Modern Soft Drinks Landscape
25 Apr 25"Better For You" beverages from local and global manufacturers are disrupting the traditional soft drinks landscape, especially in developed markets. The consumer path to premiumisation is increasingly aligned with wellness trends and functional ingredients. Opportunities abound, but how do players avoid rolling out a new product into an already saturated category?
Nik Allen
On-Trade Alcoholic Drinks: Navigating Sobering Times
22 Apr 25Global economic uncertainty plus generational shifts in socialising behaviour together cast a long shadow over the outlook for on-trade alcohol. Historic patterns can no longer be relied upon for future success. Still, on-trade settings will remain vital to the industry given their pivotal role in consumer outreach, value generation, and brand awareness. Where will the opportunities be found?
Anna Ward
India Leads the Shift in Alcoholic Drinks Consumption Towards Developing Countries
7 Apr 25A confluence of factors, including inflationary pressures, saturated Western markets, aging consumers in those areas, and China's economic downturn, has led to a saturation point in the global alcoholic drinks market. The next five years will likely see a surge in consumption within developing nations.
Amulya Pandit
Five Soft Drinks Innovation Trends for 2025
2 Apr 25At the beginning of March, Euromonitor International attended Natural Products Expo West – one of the largest trade shows in the world focused exclusively on natural, organic and healthier consumer products. The event is an important showcase and launching pad for the latest trends in natural product innovation – particularly in the world of functional and better for you (BFY) soft drinks.
Howard Telford